Pathway to Professional
Start where you are. Build toward a real, trusted, insured Canadian pet care business, and earn your Startup PRO badge along the way.
Pathway is for pet care providers who are:
- Just starting their professional pet care business.
- Transitioning off Rover, Wag, or other app-based platforms
- Changing careers and building from the ground up
- Still working toward full business insurance, registration, and policies
Start where you are.
Build toward a real, trusted, insured Canadian pet care business — and earn your Startup PRO badge along the way.
Pathway
$144 /Annually ($12/mo)
- Full member portal access
- Maple, your AI marketing assistant (city-specific, credential-aware)
- Monthly Marketing Toolkit, Canadian-focused
- Monthly HR Q&A sessions
- Live expert webinars and replays
- Sit/Stay/Recap peer networking
- Partner discounts
- CPCP Business Readiness Program — your step-by-step path to Startup PRO
Startup PRO
$144 /Annually ($12/mo)
Complete the CPCP Business Readiness Program and meet a few core criteria, and you earn the Startup PRO badge and a public directory listing — at no extra cost. Startup PRO is valid for up to 24 months, giving you a realistic window to graduate to Verified PRO.
- Member badge (“Building Toward Verified PRO”)
- Public directory listingVisibility as a professional-in-progress
- Annual check-in for progress support from CPCP
