Canadian Pet Care Professional Development

Upcoming Live Expert-Led Educational Sessions

August 2026

Ask the Coach - Hosted by Petbizpeople.ca

Wed, Aug 12 • 1:00pm - 2:00pm EDT
Join Jessica and Matthew from PetBizPeople on the second Wednesday of every month for Ask the Coach. One hour, live, where Canadian pet pros bring their real business questions (hiring, pricing, scaling, burnout, or whatever's keeping you up at night) and get straight answers from coaches who've built and scaled pet businesses themselves. No fluff. No pitch. Just the conversations you wish you could have with someone who gets it.

Don’t Build Your Pet Care Business on Borrowed Land: How to Use Email to Protect and Grow Your Client Base

Tue, Aug 18 • 3:00pm - 4:00pm EDT
Social media is borrowed land. Your account can be restricted, your reach can vanish and your posts can quietly stop being shown, no matter how much time and effort you put in. Your email list is one of the few things you actually own. In this practical session, Morag Willcox, co‑founder of Canadian Pet Care Professionals and long‑time pet care business owner, will show you not just why an email list matters, but how to actually use it to stay connected with clients and grow your business in a calm, sustainable way.

September 2026

Your Website Is Not Enough: How AI Decides Who to Recommend

Wed, Sep 9 • 1:30pm - 2:30pm EDT
When a pet parent asks ChatGPT or another AI platform for a dog walker in their city, your website is only one of the things being read to establish the response. AI does its research and assembles an answer from multiple places your business appears online. Like: Your Google Business Profile. Directory listings. Reviews and the actual words in them. A Reddit thread from two years ago. A YouTube video someone posted about hiring a pet sitter. These all can affect how AI sees your business as a whole. Many pet care businesses have put all their effort into the website but left everything off-site alone. That is the gap, and it is the part you can close yourself now.

Money Grows on Meta - Top 5 tips to run your own Meta Ads (aka Facebook/Instagram)

Tue, Sep 15 • 3:00pm - 4:00pm EDT
Lets have an honest chat: have you tried boosting your posts on social media and gotten no results? Scared you're just going to waste money on Facebook ads? Your fear isn't unfounded, but let's talk about the basics so you can start having ads work FOR you. This "Money Grows on Meta" webinar will teach Pet Care Pros of Canada the top 5 tips to run their own Meta (aka Facebook/Instagram) ads for themselves. Learn from Angela Reinbacher who has been doing this for years with incredible success. At the end of the webinar you'll be able to ask Q&A questions so be prepared to ask what questions may have been preventing you from starting paid ads.