Ask Maple

Your Exclusive CPCP Marketing Assistant

The AI-powered marketing platform built exclusively for CPCP Verified Pro Members. Generate a month of personalized content, help with client emails, audit your CPCP Directory listing, caption your ToolKit graphics, and get instant marketing help.

All in one place, included with your membership.

Why this tool exists

Most Canadian pet pros struggle with the same marketing problems

Other associations don’t speak to the realities of running a pet care business in Canada, CPCP does. From CRA to weather, our needs are different. We’re here to bridge the gap.

What most pet pros post

  • Happy Easter! 🐣 (zero engagement)
  • Generic “we love pets!” content
  • The same post everyone else is posting
  • Nothing, because they ran out of ideas
  • AI content that obviously sounds like AI
  • No mention of their credentials or CPCP badge
What the generator produces instead
  • 5 Easter foods that are toxic for cats in Ottawa
  • Real stories only they could have written
  • Content that educates pet parents and builds trust
  • A full month of ideas in 30 seconds
  • Content that sounds like a real local person
  • Content that naturally references their CPCP credentials
What’s included in this exclusive tool?

Six tools. All personalized to your city, your services, and your CPCP membership.

Just set up your profile once. Generate content in under 2 minutes every month.

Social Media Captions

4 weeks of captions with 3 versions each: personal story, professional trust, and seasonal value. Plus a Canva brief for each week so you can make a professional graphic in 10 minutes.

Story & Reel Prompts

4 “grab-your-camera” prompts for Instagram and Facebook. Exactly what to film, what to say, and a no-face-required option for members who are camera shy.

Blog Post Outline
A full outline with target keyword, headline options, section talking points, and SEO tips specific to your city. You write it in your voice using the outline as your guide.
Monthly Content Calendar
10 post ideas with format, topic, why it works, and a Canva brief. Your whole month planned in 30 seconds. Every seasonal idea has an educational angle built in.
Website Health Check

5 specific things to check and fix on your website right now. Personalized to your city, your services, and your CPCP Verified badge. With a specific fix for each one.

Pro vs Hobbyist Content

Ready-to-post content that educates pet parents on why a CPCP-verified professional beats tech-apps, and uninsured hobbyists. Confident and educational, but never attacking.

Why this tool is different and a game-changer

ChatGPT can't do this. Here's why.

Generic AI gives generic output. The CPCP Content Generator knows what makes you different (your city, your neighbourhoods, your credentials, your CPCP verified status) and uses all of it in every piece of content.

What matters ChatGPT alone CPCP Content Generator
Knows your specific city and neighbourhoods
✗ Writes for “a Canadian pet sitter”
✓ Writes for you in your city
Understands what the CPCP badge means
✗ No idea what CPCP is
✓ Weaves it in naturally every time
Never writes generic holiday posts
✗ “Happy Easter!” is its default
✓ “Generic” is hardcoded out, every post has value
Knows the pro vs hobbyist difference
✗ Has no context on app profiles or app risks
✓ Built into every trust post
Camera-shy friendly Reel scripts
✗ Generic video ideas
✓ No-face version for every prompt
Canva brief with every output
✗ Generic ideas — “use a dog photo”
✓ Specific headline, subtext, image direction, and design tip tied to that exact caption

The tool that makes CPCP membership tangible every single month

Comparable AI marketing tools cost $150–$250/month. As a CPCP member, you get a tool built specifically for Canadian pet pros, included with your membership!

5 min

To generate a full month of content
6
Tools in one place
$0
No extra cost. Included with CPCP membership

CPCP MEMBERS ONLY!!

Why you can only get this as a CPCP member

The tool is built around your CPCP-verified status. Non-members can’t use it because it generates content that only a verified professional can honestly claim authorship of.

Your CPCP badge is baked in

Every piece of content references your CPCP Verified status naturally — registered business, commercially insured, code of ethics. Content non-members can’t post honestly.

Built for Canadian pet pros
Canadian holidays, Celsius temperatures, Canadian spelling, provincial context. Content that sounds like a real local professional in your city — not an American template.
Specific to your city and neighbourhoods

Your city, your province, and your specific neighbourhoods are used throughout. A pet sitter in Ottawa, ON gets different content than one in Burnaby, BC. Every time.

Listed in the CPCP Pro Directory

Members are listed at petprocanada.ca, and the tool helps you create content that drives pet parents to find and book you there to increase your credibility. 

HOW IT WORKS

Three steps. Under 5 minutes.

Set up your profile once, and it’s saved forever. After that, generating content takes about 90 seconds.

ONLY ONCE

Set up your profile

Name, city, province, neighbourhoods, services, credentials, CPCP membership type, and a sentence from your bio. Saved in your browser — you never fill it in again.

The tool remembers everything about your business. Every piece of content is automatically personalized without you having to explain who you are each time.

Monthly | 60 seconds

Add this month’s context

One real story from your business this week. Your goal this month. Anything special like a new certification, a promotion, or upcoming availability?

Real stories get 3–5x more engagement than generic posts. The tool uses your actual story to write content that only you could have posted.

Monthly | 30 seconds

Pick a tool and generate

Choose what you need: captions, reels, blog outlines, calendar, health check, or pro vs hobbyist content. Hit generate. Copy and post (or schedule).

Output is ready to use. Not a template with blanks to fill but finished content in your tone, for your city, referencing your credentials!

ALSO INCLUDED

Meet Maple! Your CPCP Marketing Assistant

Not sure what to post? Just tell the chat what happened and ask it to write something. It already knows your business — you just have to talk to it.

Maple is your always-on Canadian pet care marketing assistant — and she already knows everything about your business.

→”Write a caption about the nervous dog I walked today”
→”Help me respond to this negative review”
→”Write something for Canada Day that isn’t just a holiday post”
→”Update my bio for my Instagram profile”
→”Help me explain why I’m better than “insert tech app name” without sounding arrogant”

Ask Maple — Live Example
“Write me a caption about the rescue dog who finally trusted me on her walk today”

Six months ago, Fluffy wouldn’t even make it to the end of the driveway. Today, she bounced out the door, tail going the whole walk through the Glebe. This is why I do this work. If your dog struggles with walks, I’d love to help. DM me or visit the link in bio to book a meet-and-greet in Ottawa. 

#OttawaDogWalker #OttawaPetSitter #CPCPVerified #AnxiousDogs #ProfessionalPetCare

Ready to stop staring at a blank screen?

The CPCP Content Generator is waiting for you! It already knows what a CPCP Verified professional is.
You just have to show up.

PUBLIC OPEN HOUSE: Live Tour + Q&A

Jan 8, 2026 @ 12:00 PM EST

Join Erika and Morag for a free live Zoom session open to all Pet Care Professionals across Canada where we’ll walk you through the real benefits of CPCP – from HR support and business tools to marketing resources, provincial hubs, and our Verified PRO standards Plus a tour of the member portal!

Live Q&A included. Replay will be available for all who register.